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Relo Metrics Becomes Official Brand Valuation Partner of...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced a strategic partnership with the British Basketball League (the League). As the League’s Official Brand Val...

Submitted by Bubble Agency

Published 02 April 2024

Relo Metrics Expands Broadcast Measurement Internationall...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EME...

Submitted by Bubble Agency

Published 28 November 2023

Relo Metrics Launches Relo Census A First-of-its-Kind Dat...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, is announcing Relo Census, the first sports sponsorship valuation data set and methodology offering broadcast and social media...

Submitted by Bubble Agency

Published 08 November 2023

Relo Metrics Raises the Standard for Sponsorship Measurem...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, is setting a new standard for brand valuation and measurement with the formation of its first Advisory Board. The charter membe...

Submitted by Bubble Agency

Published 12 September 2023

Relo Metrics Launches Sponsorship Performance Data of NFL...

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Relo Metrics, the leading AI-powered sponsorship analytics platform for real-time data decisions, announced that it has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated f...

Submitted by Bubble Agency

Published 06 September 2023

Relo Metrics Integrates VideoAmp Viewership Dataset into...

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Relo Metrics (Formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, announced they will be integrating VideoAmp’s industry-leading viewership data into their platform. VideoAmp’s dataset will pow...

Submitted by Bubble Agency

Published 15 August 2023

Former Nielsen Sales Transformation SVP Paul Shortley Joi...

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Relo Metrics, the leading AI-powered sponsorship analytics platform, has announced the appointment of Paul Shortley, formerly Senior Vice President for Sales Transformation at Nielsen, as its new Chief Revenue Officer (CRO). In that role Shortley is...

Submitted by Bubble agency

Published 08 June 2023